Moonwell

Moonwell is a wellness brand transforming the way people approach sleep with delicious, functional gummies. Inspired by the soothing glow of the moon, Moonwell’s formulations are designed to bring deep relaxation at night and revitalization by morning. Catering to young adults who prioritize sleep quality and well-being, the brand blends science-backed benefits with a dreamy, comforting lifestyle—turning restful nights into a ritual of self-care.

Moonwell’s visual identity embodies softness and serenity, with a gentle, ethereal aesthetic that mirrors the tranquility of a perfect night’s rest. A calming color palette, fluid typography, and delicate gradients evoke a sense of weightlessness, while minimal yet inviting packaging highlights the brand’s natural, restorative essence. Every design element is crafted to enhance the feeling of relaxation and harmony, making Moonwell as visually soothing as it is effective.

  • Visual Identity, Packaging, Social Media, Public Ads

  • Branding, Typography, Package Design, Social Media

  • Illustrator, Photoshop

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