On National DNA Day of 2023, 23andMe organized hosted a one-of-a-kind experience at Times Square, NY for the public to experience the power of DNA through various activities. As the lead in designing the merchandise for this event, my responsibility was to concept and envision visuals that not only resonate with the event’s theme and company’s image but also capture the diverse public’s interest. The final assets were brought to life with the support of 2 other designers on the team, Gustavo and Rewina.